Strange-looking promo images of recent assets (painting effects?)

in The Commons
For a while now, I see some assets that have strange-looking promo images. Not that they are bad, they just look as if the PAs have used some painting effects in Photoshop.
This refrains me from buying them as I feel the PA is hiding something, and they might not look very detailed in a render without such a postwork.
Alone today, two more assets have been released.
https://www.daz3d.com/stylish-bedroom
https://www.daz3d.com/ts-law-office
Can someone tell if those environments still look good without those painting effects, and has anyone a clue, why those PAs do such dubious promo images?
Comments
There's a thread about this already.
https://www.daz3d.com/forums/discussion/416761/can-we-please-not-have-blurred-promo-images#latest
Altering the asset, they are trying to sell with postwork tricks, is, in my opinion, at least a bit dubious as it does not show how the environments really look in DAZ.
@Sevrin: Strange, I missed that thread somehow.
What it is is not a post effect, but the denoise filter and very few samples. I get this all the time if I use the denoiser and don't let it render for a decent amount of samples. Even with the denoiser you still have to have a decent amount of iterations of Iray to clear out the smeariness and get a clean render. For promo images, they're pretty poor-I'll give ya that.
Does that work with CPU rendering then? It would look quite decent for some scenes.
You can see the requirements for the NVidia and Intel denoisers here:
http://taosoft.dk/software/freeware/dnden/
It can't. The Denoiser in Iray doesn't kick in when rendering on the CPU, only the GPU.
Promos should not be post worked. And they should indicate which renderer was used in the promo.
Main Image promos are allowed post work and rendering in the render engine of your choice. All other promos on the product page are only allowed basic color correction, exposure etc.... and have to be rendered inside DAZ.
In regards to why they are blurry, I don't know however the last promo image I did I had to stop the render becasue the "recommended" render settings for the background I was using made my subject blurry so I reverted back to my basic render settings I use and it rendered just fine.
Thank you for that explanation. It seems I chose wisely by not using the denoiser at all when it was introduced.