Announcing The Platinum Club Plus [Beta] Program
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I wouldn't say "wider" if the Beta test is any indication. Thus far the PAs who have shown up are the same ones who've been showing up regularly in the the 50/60% off Flash sales, and it seems to me that some of those PAs are already repeating. Moreover, after all the exclusions, limited time windows and the opt-out of stacking discount option for the PAs have been added in, there really haven't been many cases where the PC+ deals have been better than the current flash sales (and we get those for free.)
So, what you're really doing with the PC+ is trading your access to the $1.99 item pricing on the PC library for two things: 1 - the ability to use the $6 coupon you would have got in the PC on PC items (with the catch that those items now cost significantly more,) and 2 - a second coupon that gives you $6 off a single purchase of $18 or more, which can include both DO and PA items.
I wouldn't say "wider" if the Beta test is any indication. Thus far the PAs who have shown up are the same ones who've been showing up regularly in the the 50/60% off Flash sales, and it seems to me that some of those PAs are already repeating. Moreover, after all the exclusions, limited time windows and the opt-out of stacking discount option for the PAs have been added in, there really haven't been many cases where the PC+ deals have been better than the current flash sales (and we get those for free.)
So, what you're really doing with the PC+ is trading your access to the $1.99 item pricing on the PC library for two things: 1 - the ability to use the $6 coupon you would have got in the PC on PC items (with the catch that those items now cost significantly more,) and 2 - a second coupon that gives you $6 off a single purchase of $18 or more, which can include both DO and PA items.
I don't remember seeing dx30 or Esha in flash sales. And while I might have missed Esha, I've been waiting for a dx30 sale since March. Unless one of his flash sales ran while I was sleeping (not impossible), I would have seen it.
So at least some PA's are not "regular sale" PA's.
Just counting days until August 1st....
The same - counting...
I don't remember seeing dx30 or Esha in flash sales. And while I might have missed Esha, I've been waiting for a dx30 sale since March. Unless one of his flash sales ran while I was sleeping (not impossible), I would have seen it.
So at least some PA's are not "regular sale" PA's.
Esha is a regular participant in the buy one or more new items and get so much off the back catalog sales and a couple of limited time sales (which seem to last longer than Flash sales). I don't think dx30 has done flash sales. The problem I see is the size of the pool of PA's available to pick from. It might be a half way decent size now but then so was the pool for Fast Grab back when it started. If a PA participates but finds they are barely breaking even or losing money, they will opt out.
And in the latest bit of completely contradictory information, DAZ is now giving away TEN freebies with the purchase of a single item in today's promo, even as two more are being given away in a separate promotion. Am I the only one for whom the whole "PC items need to be priced higher to reflect their production cost" argument rings more than a little hollow when free D.O.s are being flung hand over fist at people?
and I have all of the freebie - so nothing for me
and I have all of the freebie - so nothing for me
Yes, I have all the freebies as well.
Seems like another lost opportunity for DAZ to make PC+ something desirable.
How about 10 free PC items from the old catalog?
How about one?
How about something/anything?
Yes, I have all the freebies as well.
Seems like another lost opportunity for DAZ to make PC+ something desirable.
How about 10 free PC items from the old catalog?
How about one?
How about something/anything?
When we've tried that in the past, we're often met with 'I already have that/them'.. and then secondly we also hear 'what's the point in me purchasing it if you're then going to give it away later'
Please remember that these were already DAZ freebies (in the sense that they've been acquired with this in mind) so the fact that they are being given away again as part of a promotion doesn't really have any bearing on the statement that "PC items need to be priced higher to reflect their production cost".
At least some of the items were PC monthly freebies, so if they give away PC freebies at some point what is the point of paying for a PC membership its no longer a perk.
The silly thing is, I have all the freebies but I want to buy 1 or 2 of todays items and yet the giving away of something that technically I've already paid for and got puts me off buying them. This marketing strategy is not encouraging me to spend.
Ditto. This sale is not attractive to me at all for the same reason.
The membership doesn't just revolve around the freebies though.. granted, we try to make the PC items as covetable as possible, and yes, they are touted as a perk - but I wouldn't say that just because some freebies are re-released that there is no point to be a PC member.
That said - yes, in an ideal world I'd love to have a guarantee that all PC freebies (I'm talking about the monthly ones here in particular) were 100% PC exclusive. But DAZ owns them, so ultimately it's marketing who make the call as to what's best for them. It is something that we're trying to ring-fence though.
Bit by bit what the PC does revolve around is being removed, we know that prices have to go up now we see that other perks are becoming less of a perk.
Yes I know that the items are owned by DAZ, but to be honest it looks to me as if marketing want to take all the value out of the PC so that it can be done away with.
I would much prefer a % off if you buy 2 or more items, yesterday there was only 1 item I wanted and nothing else interested me enough to want it, so ok I bought the 1 item.
Today if they had offered the same deal I would have bought 2 possible 3 items but as the offer is nothing I don't already have I will buy nothing instead of even the 1 item.
Just to tell you that at least one person does agree with you...
Make that two people agree with you.
Make that two people agree with you.
Three.
and I have all of the freebie - so nothing for me
I don't have all of them, just the ones I wanted when they came out. I still don't want the others.
Es wird sicher auch viele Kunden geben, die diese Geschenke noch nicht haben, also warum diese Aufregung? Ich hatte auch alle, aber deswegen finde ich es trotzdem gut, wenn DAZ uns diese Geschenke nochmals zur Verfügung stellt. Schließlich haben wir nichts dafür bezahlen müssen und ich bedanke mich dafür sehr bei DAZ.
Hollow? The cost was adsorbed at acquisition, and spread to all the other products as marketing. If marketing budget is draining profits increasing prices will be counter productive to the marketing efforts. The only out of the trap is to expand the market.
Yeah, lots of experimentation going on. I think the leaders are at a loss to find undiluted leads of late. Re-giving the same freebies does not have much effect on the same population. Loss leaders is considered a form of "predatory pricing' which is pricing product below cost for the purpose of eliminating competitors in the short run and reducing competition in the long run. * Continuing the practice creates a cost shift spiral that will have the company chasing profits term over term if shoppers start to recognize patterns and "cherry pick" bargain items. To work it requires much discipline to manage so that the program does generate more sales of profitable product overs sales of non-incentivized shoppers**.
* Ref:: http://www.ftc.gov/tips-advice/competition-guidance/guide-antitrust-laws/single-firm-conduct/predatory-or-below-cost
** Ref: http://www.ftc.gov/sites/default/files/documents/reports/volume-discounts-loss-leaders-and-competition-more-profitable-customers/wp260_0.pdf
ADDED: In discussing this scenario with a retail expert, the phenomenon (profit chasing) is common with these approaches and here are some ways to mitigate the losses and actually turn a profit:
1. Loss Leads MUST be unconditional (maintain consumer confidence) yet the transaction must support directly too higher margin products(read: upgrade, integrate/add extra value). So the best type of LL product is one that is an upgrade to a purchased item, preferably exclusive upgrade so people who took advantage of the offer are able to show off their award. Like free Pegasus wings Today Only with purchase intro purchase of DAZ Horse 3.
2. Exclusivity of offer. On DAY 2, wings go for LIST or perhaps higher price. That way the time pressure to game offers keeps traffic high. NEVER REINTRODUCE A LL, for this to work you must maintain the pattern and earn a policy reputation. Maintain product differentiation of PC offerings from LL/common store promos. (See #5.)
3. Do not use LL within the PC. Repeat - no loss leads in the PC. LL's should be used to GROW THE MARKET. Mixing marketing with a premium club like the PC become self destructive because the captured community will take advantage and subsidy costs will cascade to future sales. If growth is flat, the PC offerings should be self-sustaining and sales contribute to margin at a slightly lesser rate than non members sales. Not - margin. To "maximize opportunities", the PC should be treated as an independent sub-store with products differentiated by the DO branding alone (Enhanced value Eula, quality, value etc). The DO's sold w/o PC should be differentiated or require premium u/g to be equivalent. Perhaps by introducing DO "standard" and PC "enhanced" products (ref #5).
4. Leverage your vantage: DAZ has earned a prominent position and that position commands a huge advantage for independent 3d developers. Therefore leverage that the same advantage to compete for the best . Consider establishing a brokerage product bidding system to facilitate DO acquisitions. Then perhaps vendors can compete for the limited PC resources, maybe even by the members! That way PA's get to set the price and stay happy as DAZ gets maximum advantage with the procurement. A side effect of unbiased best value bidding acquisition is that the playing field for vendors gets leveled.
5. Remember the PRODUCT is IP EULA. with no shelf space, no asset shrinkage or erosion (short of intentional devaluation). and unlimited quantity. This also means upgrades to value can be achieved with the stroke of the pen and not require cash expenditures. In the brick and mortar world, tangible items sold to retail club members might be differentiated by warranty extension, designer/logo enhancements, or distinctive colors not available to the general public.
removed by me
The freebies have all been free before, I have them all. Sadly I had to pass on today's promotion. The stuff I want comes to $27, that $6 coupon offer only works if you buy $30 of new promotion items. If there had been a 40% offer for two or more I might have bit. I know this is a PC related thread, but it is a marketing comment. This particular promo cost you a sale you could have gotten. I will probably pick up the two items I wanted later at 50% off during the next PA sale. They are on my Wishlist. I know DAZ wants to maximize profits, and all sales will not be geared to all type customers, this promo (the return of the Freebies) does not appeal to long time customers at all.
That $6 off is working on old items too.
I find the release of the freebies to an erosion of the benefits of pc club. I haven't really bought any pc items this month - although I haven't been buying them recently anyway. I just don't like the percentages. I accept prices need to go up and are unsustainable at the present level but I would prefer a fixed price or a series of fixed prices for different types of items.
Is it? I read the fine print which said it didn't, so I didn't even try. I'll see if I can find an item I need to go with what I want.
Yep, just placed an order with items from the M4 sale and the cart discounted for $30 to $24. I had no new items.
I predict an increase in the sales of PC items after memberships revert back next month. Like when Coke brought back "Coca-Cola Classic".
Ich würde ebenfalls Festpreise für die PC Artikel bevorzugen. Mir hat es eigentlich so gefallen, wie es bisher im PC Bereich war. Und wenn DAZ meint, die Preise anpassen zu müssen, dann meinetwegen mit erhöhten Festpreisen und evtl. einem Monatscoupon für PC Mitglieder oder gleiche Preise wie bisher ohne Monatcoupon. Hauptsache wäre für mich, daß jedes PC Mitglied gleiche Chancen hat und nicht bei jedem Kauf an irgendwelchen Sprach- und komplizierten Verständnisschwierigkeiten scheitert.
Es tut mir leid, daß ich alles in Deutsch schreiben muß, aber Google übersetzt nur Mist und dann werde ich verkehrt verstanden.
Make that two people agree with you.
Three.Four.
Mit PC+ habe ich bisher nur draufgezahlt. Aber: Mein Einzel-Bon wurde zwar etwas höher, dafür wurden meine Einkäufe seltener. Kein Gewinn für DAZ.
Ich würde einen Fixpreis von $ 2,50 für PC-Artikel vorschlagen; damit dürfte man ganz gut in der Mitte liegen. PC war bisher so erfolgreich (vermute ich mal), weil es einfach und simpel war und deutlich unter den Fixpreisen eines gewissen Mitbewerbers lag. Diesen Vorteil will man jetzt leichtfertig aufgeben, bloß weil irgendwer den Hals nicht voll kriegt. Sowas geht meist nach hinten los...
Hallo Polka dot, ich stimme Dir zu 100 % zu. Ich habe bei diesen unmöglichen schwierigen Verkaufsaktionen dieses Jahr so gut wie nichts bei DAZ gekauft bzw. nur das allernötigste, weil ich alle Verkaufsaktionen mit den zig Rabatten und Staffelungen nicht verstanden habe. Im Sommersale habe ich alle Bedingungen erfüllt, aber nur, weil ich sichergehen wollte, daß ich das Aiko 6 Pro Bundle vergünstigt bekomme. Unterm Strich hat es mich dann aber mit den "punches" mehr gekostet, als wenn ich in aller Ruhe abgewartet hätte - dann kaufe ich zukünftig meine neuen Figuren nicht gleich nach dem Erscheinen, sondern warte einfach ab, bis es diese Figuren um einiges billiger gibt. Und sollte DAZ diese Figuren auch nach einer Wartezeit nicht verbilligen, so werde ich sie zukünftig nicht mehr kaufen. Es muß auch alles noch im angemessenen Rahmen stattfinden - schließlich ist das alles nur Hobby. Das PC Abo hat mich immer noch bei DAZ gehalten, wenn dies jetzt zukünftig für mich auch uninteressant werden wird, dann weiß ich nicht, was mir DAZ noch bieten will.
Yes I'm really counting the days til end of july and I'm back to normal PC ---
So, trying out the platinum plus, and well. I feel misled.
Supposedly, these stores are currently supposed to be 30% off for PC+ participants: Mec4D, Renderwelten, Ironman13, sickleyield, firstbastion, and Emma and Jordi.
I added several of their items to the cart, but they only discount about 12% each. That doesn't make any sense at all. No, they aren't new items. I tried old and new, just in case.
I think today/tonight/around this time of the week the PA stores are changing.
It looks like last weeks have run out and the new ones not set up (it's 4:03 AM in Draper, Utah).