Announcing The Platinum Club Plus [Beta] Program
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For myself I used to buy just about every PC club item, now I'll just be more selective. So I'll probably save more money that way! HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
Yeah, but the stores profits will increase. They may sell less DO's, but make more on each sale. Its a supply and demand thing. :|
Not really ... there is the option to not be a PC member ...
Why should that sound better ?
Say they release 4 PC items then, all in the low to mid price range, e.g. $9.95 + $12.95 + $14.95 + $16.95 one week. That's about $54.80 minus 30% intro discount and 70% PC discount then, giving you a $11.50 price tag for what you now pay 4* $1.99.
If they even add new, higher priced (and quality) items to PC like it was said to be made possible then, you can easily come to a $20 price tag to get all 4 PC items - each week - or have to pass on these new, more expensive releases, leaving you with maybe only 2 "cheaper" items to choose from.
Better ?
it's better, because from what i'm seeing, regardless of whether this PCPlus becomes a done thing, the PC items prices are going to go up anyway. Everything I'm seeing, is that DAZ no longer want to offer PC items at 1.99 (or even 2.99) flat price. So no matter what happens, I really think we've seen the last of the 1.99 prices. At least this way, they're not COMPLETELY priced out of my range - although yeah, I won't purchase them as often or as much of them as before.
Hi everyone,
I admit I only could stomach reading the first 14 pages of this thread. It is obvious that many people are upset over price changes and that DAZ and the PA's need to maximize their profits. Neither side is going to change the others' minds, so why not do both? Keep the prices the same and maximize the profits going forward.
My thoughts are for a much simpler solution than the BETA offers that would also maintain the status quo for the long term PC members.
Stop new additions to the current PC product category. You have already bought out those products, so it is water under the bridge. Any ongoing sales of those items will only bring you in more money on past investments, so continue to sell them at their $1.99 and $2.99 prices for the rest of time and you will maintain a huge base of content that can entice new users to join and support your faithful PC members.
Put any new PC product acquisitions in a new PC+ category Price them however you need to and use your discount scheme that you have in the new PC+ program. That way there is a little better discount when they are new to grease the wallet so it slips out easier and earlier, but after the initial two week new release discount you have a higher quality item offered at a great discount to people who subscribe.
I don't really see why there needs to be two programs, as the intent of the change is to increase sales going forward the separate PC+ category would accomplish that. And by keeping the existing PC items still available under the existing pricing, no one can call foul. The freebies you offer each week would go to the old PC category so that you would still release new Exclusive items for the platinum club each week. That way the basic benefits would still exist (free item once each week, new exclusive releases each week, fixed low prices). No one can yell breach of contract and demand a refund, but you will be able to implement the higher priced, better quality value items as a new benefit for all existing members, allowing you to increase the value of your ecosystem. In fact the PA coupon is still a good incentive and could be offered as a new feature, as well.
It seems like a simple fix that would make all the reasonable people happy. (You can never please someone determined to be unhappy, so don't sweat those guys.)
Now, having said my piece about the platinum club, let me tell you what a diehard enthusiast for your awesome product would like to see. And lest anyone question my crazy buying habits, I am including a screen shot of my Install Manager which currently shows 2930 installed products.
I found DAZ back in January of this year. I wanted to do artwork for a game I was planning (2D, so you don't need to tell me about restrictions on models being distributed in games). Years ago I had the very first version of POSER and wondered if there was a new version. After viewing their pricing I knew I had to find a cheaper alternative and an Internet search led me to DAZ3D. Free software! $2 models! Done! I download DAZ Studio, purchased my Platinum Club membership, and spiraled down into an addiction that has devoured all my free time for six months and emptied my savings account.
Over six months of avid buying I have spent close to $7000. That is a pretty high price for a free program! However, I seriously have no regrets, although my wife may have a different opinion. My product library on the site has 51 pages, so I have more than 2000 products purchased. If you do the math, my average product price is around $3.50 - much more than the $2 models that lured me in.
What I have noticed is that I love sales. They motivate me to buy, and buy now! I have to be honest that my sweet spot is the $5 - $8 range. It takes a lot to justify more than $8, but anytime RAWART or JOE QUICK have genesis morphs on sale for less than $8 I buy it without even a second thought. And environments are a drug of choice, as well. I look at my library as my crayon box. Each creature or character morph gives me a new color to draw with. Each Environment or set is a new page to color on. Clothing is good if it is something unique that I can see a use for, but it is also a matter of diminishing returns. The more I bought, the less I needed more because mixing and matching can create many looks, and I am way to skilled in Photoshop to buy material sets if they are more than $2.
Having said that, I am addicted to the Daz site and visit multiple times each day to see what's up or what's new. I bet I am not the only one who does that. The fast grabs had been a favorite, but they have been weak lately with the same items staying for days at a time. I like the stacking discounts where you buy one new release at 30% off, two at 40% off, and three gets you 50% off. Because you have PA sales that regularly offer stuff for 40% off, unless I can get a new release for 40% off or more, I just wait. I have lots of crayons in my box and most have never been used.
So if you really want to keep me coming each day and keep emptying my wallet my suggestions would be as follows:
Offer an early adopter discount of 50% off on all new releases the first day for Platinum Club Members. Like midnight to noon. That motivates people to come and check early every day, and that makes them both motivated and interested.
Offer the stacking discount every weekend on all new releases that came out that week. After all, payday is on Friday and money makes it possible. This allows anyone to "catch up" on the weekend, in case they have a real life. This could be tied to the platinum club, as well.
Update the fast grab daily and with a wide variety of products. In fact, if you are going to have PA's that participate in the PC promotions, maybe they could choose items to include in the fast grab. Heck you could even make a page with the potential fast grab offerings and let people vote on which should be included and then offer the most desired offerings to maximize your sales. And I don't think that the 70% discount on fast grab items needs to be carved in stone. Maybe you offer one DAZ Original and One PA item each day and start them at the steep discount and reduce it by each day for three days. You could fast brad the DA product starting at 70% on day one, then 60% and 50% and maybe do PA fast grab items starting at 50%, then 40% and 30%. They would last only three days and you would always have no stuff starting each day and yet still give people who missed a day a chance to catch up at a slightly reduced discount.
I am currently working on my first few products I hope to offer as a PA at DAZ3D, and I would be willing to offer discounts to increase my visibility. I would guess most PA's would feel the same.
In six months of spending, I don't believe I have ever bought a product at "full price", but I am guessing the $7000 I have spent in the store was welcomed by both DAZ and the PA's I purchased from.
Keep up the good work and hats off to Jack and the other admins who have tried to keep this civil.
:-)
Like somebody else said:
if you are into PC items - stay as you are
if you are into PA items - try the Beta (no promises which PAs will take part)
Couple bugs after the store updated: some of yesterdays PC+ PAs seem to have lost the 30% on their storefronts. Product pages are still correct.
On the PC account page, 3D Universe is listed and linked as just Universe, resulting in a 404.
Greetings,
I thought I'd attach this... It shows the PC+ 30% PA discount and multi-purchase PA discount stacking, along with the PA coupon.
Cake One and Male-M3dia are among the folks who are both in the PA list for PC+ and on discount today, if you stack new releases, thus my cart is $32.38 with the PC+/PA coupon.
This cart would be $51.23 for a non-PC/+ member (I tested with incognito mode). I believe it would be $44.67 for a PC member (30% off the two DO's) and $38.67 for a PC member using the DO-only PC coupon.
But I will complete this purchase, and still have a PC+ DO-only coupon left, presuming Customer Support gets back to me about my earlier stupidity. :)
I don't know how good a deal this is for the PA's, mind you, as those are some STEEP discounts, but I know both of the item (Funky Undies and M3dTeen Bundle) have languished on my wishlist for a long while, and probably would have longer had I not joined the PC+...
-- Morgan
With regards to the following: "Offer an early adopter discount of 50% off on all new releases the first day for Platinum Club Members. Like midnight to noon....(edit out) then "Offer the stacking discount every weekend on all new releases that came out that week."
Unless that stacking discount was the exact same as the early adopter discount, IMO it's definitely unfair to offer timed discounts where people who don't work can buy, and those stuck at work can not take advantage of the same prices as those who aren't working. That already happens occasionally with those "couple hours only" sales which really are only a few hours (not the famous 4 hour sales that last all day), but I don't think we need to make that a routine procedure. It also would alienate the people in different time zones than the USA. I do like the idea of early adoption incentives- but they must be available for everyone equally IMO.
I did get to page 13--took a couple hours.
I'm seeing people happy with the PA coupon and whatever. I'm sincerely happy for you. I'm not especially enamored of the coupons because it takes me so long to find things to apply them to. But I wasn't always this way. It's just that I'm a 'veteran' and already have obtained through myriad sales and offers about 99% of what I want from the entire catalog. So you can ignore me on that score.
But the variable pricing on PC items? I think it's a huge mistake.
Anyway here's what I was writing as I read through the first 13 pages of this thread...
I can see prices going up for the Platinum Club but this variable pricing will be a shock. Never shock your customers. Ever.
I still believe a fixed price is what the customers want. My idea is this.
Raise the base price from 1.99 to 2.99 for a minimum of three products a week. For one special PC Product sell it for 5.00, 7.50, or even 10.00. Mix them up but only ONE a week. In a couple of years you can rethink this. But not knowing what the PC items will cost each week is a real bummer.
One problem with the 2nd coupon is that it sends customers in circles looking for PA items that allow the stacking of discounts. You want customers to spend time in the store, but not wasting time in the store becoming frustrated.
Instead of a second 6.00 coupon raise the current one to 9.00 and bring back the old rule. All on DO prods (excluding PC) or up to half on PA products. After all why should the PA's subsidize the PC?!?!? This is the part I don't get about the whole thing.
But I really feel variable pricing in the PC will cause too much anger, confusion, and frustration. Fixed pricing is much better for those who want to estimate the yearly cost of a membership. Coupons often go unredeemed (I find it extremely difficult to find a DO product to apply mine to) and can't realistically be figured into a pre-membership purchase decision.
BTW, as an old 'veteran' I don't find this new PC to be better for me in any way. I usually pick up 3-5 PC items a week. The PA stuff I want I most often pick up in the initial sale. Having been around for years I have most of what I want/can use from the entire catalog so special PA sales in most cases don't mean much to me.
(They have in the past which is why they don't matter now.)
I signed up for the beta but I'm not happy I did. The only value to me will be the regular discount on DO items which is from the old plan.
For me as a 'veteran':
-Hard to find stuff to apply coupons to and now can't even use original $6 on a new DO.*******
-PA store special sales are mostly ignored by me beyond a peek
-Higher prices for PC items
What's for me to like?
QUESTION. The $18 minimum for the 2nd coupon to apply to PA item. Is it an order minimum or does the item have to cost a minimum of $18.
********Edited for correction. You CAN use the coupon on new DO items, just not on new PC items. I just did it.
Because I can see that both the original and the beta version of the club have their benefits - so why not take advantage of both? Grab PC items at $1.99 and then use PC+ coupons and discounts on PA goods as well! Best of both worlds :D
Wow - that is incredibly generous, many thanks DzFire! :D
And there might be MORE anon? Kewl!
Cheers,
Cliff
it's the minimum on the WHOLE order, not just one product costing at least that much. :D
edit: Jared or Jack clarified that a few pages back, but I can't remember where...too many pages have gone by since. LOL
It's the cart price which needs to be $18+
Grand Total $44.66 for a normal PC member
Because I can see that both the original and the beta version of the club have their benefits - so why not take advantage of both? Grab PC items at $1.99 and then use PC+ coupons and discounts on PA goods as well! Best of both worlds :D
...
Let's see whether Daz is counting behavior like this in when they evaluate their Beta ...
It's like grabbing the PC coupon and then opting in the Beta to get more coupons ...
Which is why I think that 6 weeks evaluation time are simply toooooo short.
The initial *grab a freebie, two more coupons and buy the 1.99 items first before opting in* will make the whole numbers ridiculous.
We will see if they say after 6 weeks "you asked for it" ...
Let's see whether Daz is counting behavior like this in when they evaluate their Beta ...
It's like grabbing the PC coupon and then opting in the Beta to get more coupons ...
Which is why I think that 6 weeks evaluation time are simply toooooo short.
The initial *grab a freebie, two more coupons and buy the 1.99 items first before opting in* will make the whole numbers ridiculous.
We will see if they say after 6 weeks "you asked for it" ...
It's pretty clear that most people will do that - however we'll also be monitoring spending habits etc *after* the opt-in.
I agree, but I think they're trying to have as short a trial period so as to not lock anyone into something that doesn't work... having a short beta should allow them to go at least "Hmmm" and perhaps have another beta with the offering tweaked... they could even do that repeatedly until they find a formula that works for customers, DAZ, and PAs.
Cheers,
Cliff
I really like the way they identified the PAs participating in PC+ that were also in the stackup... made it very easy to find double stacking products.
Just a note about some of the pricing, some of my own items which were 2.99 are now showing up at 44%, not 70%. It's a bug I believe with the Value Cat items and something I've highlighted with the team, so hopefully be straightened out today.
Your PC items I had on my wishlist are showing 70% off, but went from $1.99 to $5.09, which means they will no longer be on my wishlist. This goes for many items on my wishlist, especially some of the really old A3 items that are now over $5.
If this pricing stays in effect as it is in beta, it's likely I won't renew my PC membership, and, if I don't renew my PC membership, it's likely I just won't be buying anything at all from Daz3D.
The older items would probably get a tweak in pricing if anything was rolled out longer term.
As for my stuff.. I'm sorry to hear that you don't feel they warrant the $5.09 price tag. Before you nuke your WL though, bear in mind this is just a beta.
The older items would probably get a tweak in pricing if anything was rolled out longer term.
As for my stuff.. I'm sorry to hear that you don't feel they warrant the $5.09 price tag. Before you nuke your WL though, bear in mind this is just a beta.
I'm not nuking it yet. And it's not that I don't think your stuff is great, just that I don't have much use for your stuff that I haven't already bought (I do fantasy renders pretty much exclusively). The beauty of the $1.99 items was buying stuff you don't have much use for but may eventually.
The cost of almost EVERYTHING has gone up! I remember when the Platinum Club first started... and getting some of those products for $1.99 seemed crazy.
That the PC is still trying to offer items at $1.99 some ten years later boggles the mind. Well, it boggles MY mind (but my mind might be more boggleable than most).
Cheers,
Cliff
Well, considering in the US average pay hasn't gone up in 10 years, the fact that prices have is a problem, especially for us non-critical items like 3D models for us hobbyists.
The older items would probably get a tweak in pricing if anything was rolled out longer term.
As for my stuff.. I'm sorry to hear that you don't feel they warrant the $5.09 price tag. Before you nuke your WL though, bear in mind this is just a beta.
That was something I was curious about too - all the OLD OLD stuff in the PC club. If the prices go up, would anyone really pay more than 1.99 for say, something like this:
http://www.daz3d.com/platinum-club-items/full-feathered-haircut-for-michael-victoria
It's for Michael/Victoria 1. At 1.99 they MAY be a chance someone would nab it, if for example they use M1/V1 for background figures in a complicated scene perhaps. But at a higher price? When the modelling techniques and the texturing techniques have come so so SO far?
That was something I was curious about too - all the OLD OLD stuff in the PC club. If the prices go up, would anyone really pay more than 1.99 for say, something like this:
http://www.daz3d.com/platinum-club-items/full-feathered-haircut-for-michael-victoria
It's for Michael/Victoria 1. At 1.99 they MAY be a chance someone would nab it, if for example they use M1/V1 for background figures in a complicated scene perhaps. But at a higher price? When the modelling techniques and the texturing techniques have come so so SO far?
I have to grin, because that was my first purchase when I joined PC and I used it a lot!
Let's see whether Daz is counting behavior like this in when they evaluate their Beta ...
It's like grabbing the PC coupon and then opting in the Beta to get more coupons ...
Which is why I think that 6 weeks evaluation time are simply toooooo short.
The initial *grab a freebie, two more coupons and buy the 1.99 items first before opting in* will make the whole numbers ridiculous.
We will see if they say after 6 weeks "you asked for it" ...
It's a pretty standard marketing ploy. Marketers throw in offers that make buyers think they are getting something for nothing.
It would be interesting to see the raw data on the number of those who before opting in use their original PC coupon and buy a load or PC items before they opt in for six weeks.
Statistically, the opt in period should be limited to a short initial time frame of no more than one to two weeks so that DAZ can get an accurate set of readings. Since there is no time limit on the opt in, members can wait until one to two days before the beta ends, opt in and take advantage of any freebies and coupons offered. That would screw up the data big time.
The older items would probably get a tweak in pricing if anything was rolled out longer term.
As for my stuff.. I'm sorry to hear that you don't feel they warrant the $5.09 price tag. Before you nuke your WL though, bear in mind this is just a beta.
Jack ... please, don't take this so personal.
It's not.
We are not talking about your creations (which are beautiful) - we are talking about the Platinum Club.
Let's see whether Daz is counting behavior like this in when they evaluate their Beta ...
It's like grabbing the PC coupon and then opting in the Beta to get more coupons ...
Which is why I think that 6 weeks evaluation time are simply toooooo short.
The initial *grab a freebie, two more coupons and buy the 1.99 items first before opting in* will make the whole numbers ridiculous.
We will see if they say after 6 weeks "you asked for it" ...
It's a pretty standard marketing ploy. Marketers throw in offers that make buyers think they are getting something for nothing.
It would be interesting to see the raw data on the number of those who before opting in use their original PC coupon and buy a load or PC items before they opt in for six weeks.
Statistically, the opt in period should be limited to a short initial time frame of no more than one to two weeks so that DAZ can get an accurate set of readings. Since there is no time limit on the opt in, members can wait until one to two days before the beta ends, opt in and take advantage of any freebies and coupons offered. That would screw up the data big time.
you think use june july - then get 2 more to use
then aug is here
now thats sounds like a plan
Daz would be super happy - I would spend some money .
Not going to happen :roll:
Let's see whether Daz is counting behavior like this in when they evaluate their Beta ...
It's like grabbing the PC coupon and then opting in the Beta to get more coupons ...
Which is why I think that 6 weeks evaluation time are simply toooooo short.
The initial *grab a freebie, two more coupons and buy the 1.99 items first before opting in* will make the whole numbers ridiculous.
We will see if they say after 6 weeks "you asked for it" ...
It's a pretty standard marketing ploy. Marketers throw in offers that make buyers think they are getting something for nothing.
It would be interesting to see the raw data on the number of those who before opting in use their original PC coupon and buy a load or PC items before they opt in for six weeks.
Statistically, the opt in period should be limited to a short initial time frame of no more than one to two weeks so that DAZ can get an accurate set of readings. Since there is no time limit on the opt in, members can wait until one to two days before the beta ends, opt in and take advantage of any freebies and coupons offered. That would screw up the data big time.
LOL!
I didn't even think of this.
Very creative ...
Like I said, we're aware of this - and will be analysing the data with these things in mind.
Like I said, we're aware of this - and will be analysing the data with these things in mind.
Jack
I was not implying that I was going to do it or that anyone else should do it. One too many statistics courses and you tend to look at thing with an analysts point of view. Give members two weeks max to make up their minds to opt in and then start collecting hard data. Unless there is going to be a PA freebie of the week or month, ask the PA's to refrain from making the offers until the study is done.
While it's an extremely generous offer, any data gleaned after the offer was made is now skewed.